Online reviews are big business. It’s important that you take your reviews seriously. Why? Here are some stats to chew on:
BrightLocal’s 2014 Local Customer Review Survey of over 2,000 consumers revealed some critical and compelling data:
- 88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping.
- 85% of respondents to the BrightLocal survey read up to 10 different reviews while researching their purchase, pointing to the fact that customers aren’t blindly accepting the first review they read, but triangulating the feedback they find to get the real story behind a business.
- 88% of respondents said they trusted online reviews as much as they’d trust a personal recommendation (overwhelmingly the most trusted form of advertising by consumers, according to Nielsen’s Trust in Advertising Report), though the caveat is reviews had to be authentic, and there had to be enough of them to make a judgement call.
If that doesn’t convince you that buying decisions are determined by what others say about your company, then I am lost for words.
What is a review?
A review is a recommendation, endorsement, a client/customer testimonial, a praise, a vote of confidence, etc.
So how do you get reviews?
Ask for them.
Yes it is that simple. There is no rocket science or magic pill needed. You just need to ask for them.
Your brand deserves it.
If you are not getting reviews after asking for them, then you may want to ask why they are not happening. Is it your image? Is your branding not reflecting who you are? It’s important to find out why reviews are not conducted after you ask.
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