How do the big companies create cult followings?
How do they stir emotions to the point that their customers are willing to show off their love of the company in public?
They created a brand worth talking about.
These companies have connected with their customers on a deeper level and have a product/service to compliment that connection. They’re able to communicate that desire to connect.
Wake Creative believes that every company has a deeper desire to build something greater than themselves but they lack the ability to communicate it properly or know where to start. We can help companies like yours bring that burning desire to the surface and proudly show it to the world while building loyalty internally and externally.
It starts with a logo and builds into a brand. We believe that your logo is the foundation to your business. You have seconds to make an impression on a customer, your logo can help make that great first impression. When we design logos, we think in terms of story, uniqueness and functionality. We always keep your target audience in account when developing a logo. It needs to be timeless and express your brand at a single glance. It needs to tell a story and be a conversation piece. Your logo is a piece of brand so it should look fantastic.
Our process is 80% research - 20% design.
A brand makes people feel a certain way, it has a distinctive sound, a unique smell and taste, it polarizes people, it draws people in, it creates emotions and thoughts. It inspires and evokes its customers. It creates advocates, better employee retention, a more focused environment, a better workplace, unified company culture, it gives a business purpose and meaning and it attracts the consumers you always desired.
Every aspect of your company matters and builds your brand. Your boss, staff, products, office, shipping, the tools you use, workplace conditions, customers, visual presence and on and on. These are the pieces to your brand.
Whether you are a startup, small, medium or an established business looking to develop your brand or reposition it, we can take your vision and bring your brand to life.
Get a detailed look at how we bring brands to life.
Knowledge is power.
If you are thinking of branding your company, it's important that you research before you invest in your brand. Learn more about us and branding and design. Sign up for our weekly newsletter and we will email you this educational checklist on how-to hire a logo designer. We will also include another fantastic gift and links to more information so you can make an informed buying decision.
Have a question? We have an answer.
How much does it cost to create my logo and/or brand?
First off, it’s not a cost. It’s an investment. Why is that? Because you will get a return on investing in your brand. Generally we tell referrals to budget $5000 - $10,000 to get started. This will give you a lot of finished products depending on the size of your company. From a logo design to website to print materials.
If you are looking for JUST a logo design budget $3000 and up depending on the size of your company and complexity of the project.
If you need brand development, budget $5000 and up. Again the size of the company and complexity of the project will determine the final number.
What ROI can I get from Branding?
We have seen increased sales & referrals occur to clients after they launch their new image and brand. Their perception increases. Customers become more aware. Customers find their new image more appealing to their needs. Business owners and employees shift mentally. There is increased engagement from staff. Owners become inspired once again. They no longer see themselves as the ‘little guy’. They are more confident. They become proud of their image.
How long does it take to brand my company?
Branding can take as quickly as 1 month to complete. Generally each project takes 2-4 months depending on the complexity. Business owners are required to be involved with the process because our approach is very collaborative.
You say you only do logos and branding but you mention websites, brochures and marketing, I’m confused?
We do not do one-off work. What that means is a client hires us, for example, to redesign their website and we never see them again. This approach to design does not work for us. We work from the ground up. Starting with your logo and brand. This is foundational work that is very important to get right before you build a website, brochure or marketing strategy. Everything created after your logo and brand becomes easier to execute because you understand who you are and why you do it. If we did it the opposite way, we would be developing very fragmented work that confuses the customer and the company owner. We would never get the complete picture.
So yes! We do design other marketing materials like brochures, websites, etc. But ONLY when the brand and logo have been developed by us.
We also wrote this question in greater detail https://wakecreative.ca/why-i-start-every-new-client-project-with-their-brand/
Do you do all of the other work yourself?
We are very good at logo design and branding. When it comes to website development, marketing strategy, writing, SEO, etc. We bring on trusted partners to do this work. We have working knowledge in these areas so we can insure that our clients are being served well. It allows us to communicate with our partners and create a level of accountability. That is as far as it goes. We are not specialists in any of these complementary industries. A jack-of-all-trades is a master at none.
We work with some of the best and most innovative companies out there. These are people we trust and work very well with. They are experienced and knowledgeable. When we bring them in on your project you are working with the business owner, not an inexperienced employee or oversaturated team of jack-of-all-trades-types.
If we were to do everything, we would become like every other agency out there and then we would have to increase our rates. Our current model allows us to keep our rates at a very reasonable, budgetable number while giving you direct access to people who are absolutely amazing at their specialty.
You are tapping into a network of experience and knowledge that no agency or jack-of-all-trades type can offer.
Is logo design and branding REALLY that important? Sounds like a lot of BS to me.
Before I answer, take a look at any big name brand. Now think about their logo. You can instantly recognize it am I right? Want to know why? Because it is unique. No one else looks like them.
Now think about that same brand and tell me how it makes you feel? There are emotions and stories running through your head am I right? Maybe some smells, memories, or tastes?
Does your company have this type of impact on its customers? You might have some already but you can compound it significantly by refining your logo and brand. We can show you how-to do it.
We also wrote about the importance of logo design for any company https://wakecreative.ca/logo-design-important-company/
How come logo design is so expensive?
Very simple. There is a lot that goes on behind the scenes. We wrote about it https://wakecreative.ca/logo-design-expensive/
What is the difference between branding and logo design?
Branding is more than visuals. It's the complete ecosystem of your company that makes up the brand. We wrote about it and give a great definition https://wakecreative.ca/the-definition-of-branding/