It’s important you get to know your logo designer.
Meeting potential designers is crucial. They might have the best looking site, the most beautiful work, and a budget you can work with, but since communication is integral to the process, you’ll want to interact with them face-to-face off the hop.
Connect with potential logo designers
Getting to know your logo designer in person matters. If they’re not local, meet on video chat or even over the phone. Whatever you do, do not conduct your interview through email. Tone can be taken out of context. You can’t see and judge mannerisms, and you can’t hear the passion (or disinterest) for your project. Speaking to a designer allows you to see how professional they are and how they engage with clients.
At this point it is now a 50/50 relationship.
The moment you begin interacting with potential logo designers, you’ve got to meet them halfway. Be courteous, respectful, and responsive – treat them as potential clients too.
Are they responsive?
Whatever contact option a potential logo designer’s given you, they should reply to you in a timely fashion. Use your judgment. What is an acceptable time to respond by your standards? Everyone is different. If the logo designer doesn’t respond to you in a timely fashion, it might be best to find someone else.
Meeting with potential logo designers.
Are they on time?
There is nothing worse than scheduling a meeting, and the other person arrives late (or no-shows). Your time is as important as theirs. If a scheduled time was approved for a meeting, they should be punctual (and so should you). In the event that either party is delayed, a call, text, or email is absolutely necessary.
Are they listening and asking questions?
Part of being a great logo designer is listening with two eyes and two ears. From the start, they should be asking you questions (especially tough ones), actively listening and engaging with your responses. Be honest in your answers. If you haven’t considered something, that’s okay. Your logo designer is just getting the lay of the land.
Are they taking notes?
A true sense of someone’s interest in you and your company is notetaking. Enough said.
Do they discuss case studies?
If the logo designer is good, they will share stories of past clients and the results they created – including the challenges they overcame. Hearing about their clients should give you a sense of what to expect from them.
Do they explain their process to you?
Every logo designer has a process, and they should communicate it clearly, allowing you to ask questions.
Do they analyze your competitors and industry?
Ask them if they do any market analysis (this could be a simple google search or elaborate reports). Doing research is part of the process, so at the very least, they should ask about your competitors.
Do they give you project timelines?
Don’t be hell-bent on exact timelines. If you have a timeframe in mind, communicate it to the logo designer. At this point, the schedule they are providing is an average. You will get a solidified timeline when they provide you with a quote.
Are they a solution provider?
Any good logo designer will tell you that the solution is not about you or them – it’s about solving a problem that resonates with your target audience. Ask them how they’ve solved other clients’ problems? Pay attention to the questions they ask you.
Do they bind each project with a contract?
You want to hire a logo designer who binds your project with a contract, which protects both of you. Contracts create accountability for both parties. If your logo designer doesn’t use contracts, it might be a good option to find someone who does or ask for one.
Do they have business insurance?
This is purely discretionary. Some logo designers don’t have business insurance, and some do. If this is important to you, ask for a copy of their policy.
They should be listening to you with two eyes and two ears.