For Your Eyes Only
Created in 2013
This optometrist clinic was looking for a new logo design. At the time I began working with them, they were using 3 different logo designs that were promoted publicly. It was a complete disaster. Every logo design they were using did not truly express this young owner’s values and modern nature of his company.
I designed a modern logo that was an optical illusion. The letter F signifying the first letter of their business name, stylized in a human face. I anchored the logo with 3 rings that represented the 3 colors human eyes see – Red, Green, Blue.
Scope of work
The list of tasks included: logo design, identity manual, business card design, letterhead, invoice design, fax page design, and website design.