For Your Eyes Only

Created in 2013


This optometrist clinic was looking for a new logo design. At the time I began working with them, they were using 3 different logo designs that were promoted publicly. It was a complete disaster. Every logo design they were using did not truly express this young owner’s values and modern nature of his company.

I designed a modern logo that was an optical illusion. The letter F signifying the first letter of their business name, stylized in a human face. I anchored the logo with 3 rings that represented the 3 colors human eyes see – Red, Green, Blue.

Scope of work

The list of tasks included: logo design, identity manual, business card design, letterhead, invoice design, fax page design, and website design.

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