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First off, it’s not a cost. It’s an investment. Why is that? Because you will get a return on investing in your brand. A typical project ranges from $5000-$20000 and my clients typically invest between $15000-$70000 over the course of 12 months.
I have seen increased sales & referrals occur to clients after they launch their new image and brand. Their perception increases. Customers become more aware. Customers find their new image more appealing to their needs. Business owners and employees shift mentally. There is increased engagement from staff. Owners become inspired once again. They no longer see themselves as the ‘little guy’. They are more confident. They become proud of their image. As well as other added value that I bring to the project over the course of 12 months.
Branding can take as quickly as 1 month to complete. Generally each project takes 2-4 months depending on the complexity. Business owners are required to be involved with the process because my approach is very collaborative.
I don’t do one-off work. What that means is a client hires me, for example, to redesign their website and I never see them again. This approach to design does not work for me. I work from the ground up. Starting with your logo and brand. This is foundational work that is very important to get right before you build a website, brochure or marketing strategy. Everything created after your logo and brand becomes easier to execute because you understand who you are and why you do it. If I did it the opposite way, we would be developing very fragmented work that confuses the customer and the company owner. I would never get the complete picture.
So yes! I do design other marketing materials like brochures, websites, etc. But ONLY when the brand and logo have been developed by Wake Creative.
I also wrote this question in greater detail https://wakecreative.ca/why-i-start-every-new-client-project-with-their-brand/
I’m very good at logo design and branding. When it comes to website development, marketing strategy, writing, SEO, etc. I bring on trusted partners to do this work. I have working knowledge in these areas so I can insure that my clients are being served well. It allows me to communicate with my partners and create a level of accountability. That is as far as it goes. I’m not a specialist in any of these complementary industries. A jack-of-all-trades is a master at none.
I work with some of the best and most innovative contractors out there. These are people I trust and work very well with. They are experienced and knowledgeable. When I bring them in on your project, you are working with the business owner, not an inexperienced employee or oversaturated team of jack-of-all-trades-types.
If I were to do everything, I would become like every other agency out there and then I would have to increase my rates. My current model allows me to keep my rates at a very reasonable, budgetable number while giving you direct access to people who are absolutely amazing at their specialty.
You are tapping into a network of experience and knowledge that no agency or jack-of-all-trades type can offer.
Before I answer, take a look at any big name brand. Now think about their logo. You can instantly recognize it am I right? Want to know why? Because it is unique. No one else looks like them.
Now think about that same brand and tell me how it makes you feel? There are emotions and stories running through your head am I right? Maybe some smells, memories, or tastes?
Does your company have this type of impact on its customers? You might have some already but you can compound it significantly by refining your logo and brand. I can show you how-to do it.
I also wrote about the importance of logo design for any company https://wakecreative.ca/logo-design-important-company/
If you are thinking of branding your company, it’s important that you research before you invest in your brand. Learn more about us and branding and design. Sign up for our weekly newsletter and we will email you this educational checklist on how-to hire a logo designer. We will also include another fantastic gift and links to more information so you can make an informed buying decision.
