Is it worth investing in a logo design for your startup?

Is it worth investing in a logo design for your startup?

I had to come back and review this article because some new enlightening data was presented to me. I included links to articles that I feel are important to read so you can make a sound decision whether logo design is important for your startup company. As a...
A bad logo can hurt your business growth.

A bad logo can hurt your business growth.

There is nothing worse than seeing a new business go into operation with a terrible logo. There are sites dedicated to ridiculing these companies who operate with a logo that doesn’t reflect who they truly are. I feel sorry for them because I honestly believe...
Why is logo design so expensive?

Why is logo design so expensive?

There I am having a conversation with a person. They were intrigued by my services and wanted to know more about logo design. Then they ask the question “How much does a logo design cost?” As I reply “Working with me will require an investment of $5000 or more...
The secret formula to a kick ass logo design

The secret formula to a kick ass logo design

Like any good recipe, there are certain ingredients required to make it tasty and enjoyable. Logo design is no different. A formula is required to take a logo from MEH to HOT DAMN!! We’ve been working in our lab for years to create this formula and for the first time...
How-to create a logo that is versatile

How-to create a logo that is versatile

Is your logo versatile? Versatility is very important when it comes to your logo. Your logo will be applied to many different mediums and it should be easy to read no matter what size it is. I often see many logo designers miss this important step when they design a...
Why the font you use is an important part of logo design

Why the font you use is an important part of logo design

The font/typeface you use in your logo is as important as the logo itself. Just like colour, fonts tell your story. The type of font you choose will tell your audience what kind of company you are. So selecting a font to support your logo should be done with care. As...

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