How to talk to your target audience

How to talk to your target audience

What do you say when you have no idea where to start? How to talk to your target audience is often a sore spot with many of our clients. They want to be hands-on by creating their own content for their website, blog posts and marketing materials but the problem is...
The Dos and Don’ts of Personal Branding for Athletes

The Dos and Don’ts of Personal Branding for Athletes

It’s stories like this that really piss me off. I’m angry at Nike for being so shady. I’m angry at Kawhi for not doing his due diligence in protecting himself. In my mind, both parties are equally at fault. I just hope that Nike does the right thing and give Kawhi his...
Why we start every new client project with their brand.

Why we start every new client project with their brand.

Long ago, we use to take on clients needing one-off projects like website design, brochure, advertisements, etc. As we completed each one-off project we knew we were not giving them exactly what they needed to succeed. The projects we created in those early years...
Caring too much is a necessary trait

Caring too much is a necessary trait

I recently sent an open letter to my city council, city staff, chamber of commerce and the local newspaper. In this letter I made it clear that I cared about where my city was heading and how it could be fixed. Unfortunately only one person in the list of 15 responded...
A story can impact your audience

A story can impact your audience

Think about this for a moment. If my blogs weren’t centralized around a story, would you read it? I will make an assumption your answer would be no. Stories have a way of connecting and engaging the listener/reader. They can be powerful in creating a marketing...
Stories matter

Stories matter

Think about this for a moment. If my weekly newsletters weren’t centralized around a story, would you read it? I will make an assumption your answer would be no. Stories have a way of connecting and engaging the listener/reader. They can be powerful in creating a...

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