Today is Wake Creative’s 10th birthday and I am fucking excited about this milestone.

Looking back on the last 10 years I have to say, I have learned a lot and CONTINUE to learn a lot.

Every year I move forward, my company and brand become stronger and more valuable and I owe it all to listening, observing, adapting and evolving.

This is no different than any of the great brands you see today – Apple, Nike, Patagonia, Starbucks, Amazon – they all listen, observe, adapt, and evolve. Every single year.

It is important that you follow the same rules as them and me otherwise you will quickly become irrelevant.

Don’t believe me?

What has happened to the CrossFit brand?

What is happening to America’s brand?

How about Facebook?

What about the Trump brand?

How about mainstream media outlets?

You don’t have to look far to see who the winners and losers are right now.

As morbid as it may seem, this pandemic has been a blessing in many ways. It is exposing the truth about the brands you adore and pay attention to no matter the size they are – yes I am talking about your brand as well.

It has also given us a lot of time to really think about what is important in our lives and who we want to align with. We are auditing and editing our circles of influence at this moment.

So while you are spending your time thinking about your life, I encourage you to do the same with your brand – listen, observe, adapt, and evolve.

Thank you for your continued support.

10 years is an amazing milestone and I am looking forward to the next 10 years.

There is still lots to do and many goals to achieve.

P.S. Celebrate your milestones and accomplishments.

It’s a grind and most of the time we get sucked into work. By the time we lift our head up for air we saw important moments pass us by.

Stop for a moment.

Right now stop and reflect on all you have accomplished so far. If a negative moment creeps in, push it aside. Focus on those ‘hell-ya’ moments – your biggest deal. Your first award. That moment when you made a client cry with joy. Your paycheques. Your office. That car you drive. Everything you see before you came from you and your hard work.

Feels good, doesn’t it?

When your anniversary comes up, celebrate it. It doesn’t matter how you do it, just do it. In fact, anytime you score a win, celebrate it. A simple fist pump, crack open a beer, dinner with your special someone, a party…it doesn’t matter.

Just do it.

Do you care about your clients and brand?

Do you feel like others don't get the method to your madness? Do they look at your excessive nature of caring and going the extra mile as a waste of time and money? Do they have a chuckle at your expense?

Don't stop doing what makes you great! Do more of it because this is what separates shitty brands from great ones.

If you have a desire to take your brand to a new level of success, let's talk.

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