What do people say about you, when you are not in the room?
Clarity and Focus are created
How many times have you been approached by a salesperson selling advertising? Probably a lot am I right? They may have come into your office or they solicit you via email? They make bold statements like “we can get you in front of 30,000 listeners!” or “Advertise with us and have access to over 100,000 readers” or “your customers are dying to hear from you!”
It’s the same story time and again. So much so that you are now apathetic to it. Your marketing strategy doesn’t have to be this way. Having your own Brand Bible will give you greater clarity and focus. Allowing you to pick and choose the RIGHT marketing channels that will connect you with your desired target demographics. Purchasing power is now back in your hands.
Time & Money are saved
You have a business run. Your time is valuable and needs to be allocated properly. Your Brand Bible will give you your time back. Lost hours in discovery meetings answering repeated questions from multiple suppliers and contractors are a thing of the past. Your Brand Bible will give any future marketing consultant all they need to craft a strategy specific to your needs.
No more will you have to ‘try’ different advertising mediums and wait to see if they were effective. Wasting money on marketing strategies that were speculative will no longer be a thing for your company. Unnecessary brochures, ineffective promotional items, trade shows with no one taking notice – these are eliminated now that you have a Brand Bible.
Guesswork is a thing of the past
From this day forward anyone marketing your brand will never have to guess again. They will know who you are, what you do and why you do it. They will know how to communicate your brand properly both visually and in written words. They will no longer have to guess who you are targeting and how to communicate to them. Your Brand Bible will outline everything in extreme detail virtually eliminating any guesswork.
Magical things occur when you start implementing your brand bible. Those clients you once thought were unattainable, are now attracted to your company. Your employees now feel like they work at a company with a purpose. New recruits are wanting to work for you because they understand you and connect with you. Your Brand Bible will give you the tools to make those important connections with your staff and your customers
Initial assumptions will be a bust when you implement your Brand Bible. Customers will take notice and be very intrigued by the level of branding you have created. Employees will see you in a different light. Mindsets change. Opportunities present themselves. Your small or medium size company now has a brand presence that can rival any big corporation that has a Brand Bible of their own. Here’s a little secret, not many companies are creating their own Brand Bible. So this makes you one of the few companies who have decided to take a large step forward from your competitors and peers.
What is a Brand Bible?
The concept of a Brand Bible is nothing new. Many big corporations have them. Unfortunately, most are incomplete. They only touch on visual guidelines or they address the who, why, what but forget about the visuals. A Wake Creative Brand Bible is something completely different. It takes every aspect of your company and brings it together into one finished book.
Another glaring difference is that a Brand Bible was only something big corporations could afford. Many small and medium businesses have never considered a Brand Bible. It is a new concept for you at an affordable price that will give you a massive return on investment.
Marketing focus occurs
This defacto guide is your testament. The words, images and strategies laid out in the pages are your templates to creating your:
- Logo design
- Marketing materials
- Online/Offline marketing strategies
- Employee training & recruitment
- Franchising opportunities
- And more…
Build a business with purpose
If you want to brand your company the right way. Let’s start with developing your Brand Bible.
If you want to have your employees engaged in their work every day. This is for you.
If you want to attract the right customers. You will benefit from a Brand Bible.
If you want to save money on advertising and marketing. You need to create a Brand Bible now.
If you want clarity and focus on your marketing and company direction. A Brand Bible will help you.
If you want to connect with the next consumer – millennials. A Brand Bible will help you.